By Rochelle Melander

A few weeks ago, I had a long coffee conversation with a colleague. As this new acquaintance shared his life story, all I could think was, “This should be a book.”

I have that thought fairly often. Maybe it’s because I’m a writer and avid reader, and I tend to think in terms of books (instead of movies or songs). I’m willing to bet that you are also holding onto a book idea.

Am I right? Or maybe you’re not sure. If you’re on the fence, this article will teach you how writing your book can help you boost your credibility.

LISTEN THE PODCAST WITH ROCHELLE HERE

Searching for a credible source

Several years ago, I posted an inquiry in Help A Reporter Out (HARO), asking for writers to contribute advice for a book I was writing about National Novel Writing Month. I received many helpful answers on a variety of topics. As I followed up with responders, I noticed something interesting. Though all of my contacts met the initial criteria—they’d participated in National Novel Writing Month—I contacted published authors first.

Why focus on published authors? Not only had they finished the month-long writing marathon, but they’d also had the discipline, knowledge, and drive to revise and publish their books.

Those additional, challenging steps increased their credibility with me. I quoted several of them in my book, Write-A-Thon: Write Your Book In 26 Days (And Live to Tell About It).

How a book boosts your credibility

Writing a book can boost your credibility, but it cannot create it. If you’re already credible—if you have education, expertise, and experience in your field—then your book will reveal that. A book shines a light on your awesomeness.

Here’s an example. Most people who have a book that boosts their credibility already possess exceptional credentials. Their peers and clients trust them and value their opinion. For example, Dr. Christiane Northrup was an educated and board-certified OB/GYN physician before she wrote a single book, appeared on Oprah, or became an internationally recognized expert on women’s health. But when she wrote Women’s Bodies, Women’s Wisdom, more people recognized her expertise and paid attention to what she had to say. And for good reason! Northrup was educated and experienced—and her book reflected this. The book not only highlighted Northrup’s credibility, it also added credibility. Here was a physician who possessed a deep understanding of women’s health and could articulate it in a way that ordinary people could understand. Wow!

What kind of book boosts credibility?

A book that allows you to tell your story, share your expertise, and engage readers with your life-changing process will help boost your credibility. With each page, readers will be getting to know you and trust you. As they take the steps that you recommend and see the results in their lives, your credibility will grow.

But does a book have to be traditionally published to increase your credibility? No! An indie published book or even a book that you write and produce for your own website will also increase your credibility.

Your Turn: Figure out your unique brilliance—and then write a book that builds on or reflects the credibility you already have. Most people have credibility by writing from some combination of the following:

+Education (academic, professional, specialized training)

+Experience (professional, personal, casual)

+Expertise (a skill in a particular area developed through a combination of training and experience)

What expertise, experience, or education do you already have that you can build on in a book?

Moving Forward

A book can support you in your business—but only if you publish it! Start today by doing the exercises in this article. When you’re ready to write your book, I’m here to help guide you through the process.

Rochelle Melander is a professional coach and the bestselling author of ten traditionally published books, including Write-A-Thon: Write Your Book in 26 Days (and Live to Tell About It). She’s about to release her first indie-published book, Level Up: Quests to Master Mindset, Overcome Procrastination and Increase Productivity.

Learn more about how she can help you write your book at her website,

www.writenowcoach.com

 

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